Digital Marketing Part 2
Online representation or presence In terms of the online representation or presence, the overall style of the website is
professional and stylish, thus the main colours of the website page are black,
white, and dark blue in order to match the brand image. Furthermore, the
website pages of Silver Screen will be divided into five parts which are
included homepage, now showing, specials, cinema information, and contact. More
specifically, the homepage will provide showing film information and drop down
booking boxes in order to make customers access to the latest features and
goings on easily. Meanwhile, the non homepage page will include film screening
times, details of cinema events and mobile app, contact information, etc.
Content and engagement strategy
1. Website page It not only provides main information about events, screening, and
cinema, but also offers the 10% off discount for the customers who book the
ticket online.
Post latest news and events in the Facebook and Twitter pages. Collect customer’s feedback via Facebook and Twitter pages. SilverScreen will give free drink to the winner who’s comments with the most likes customers.
Latest news, events, and screening time Download trailers/soundtracks
Acquisition communication Search engine
Link the terms such as independent film, entertainment place, and Newcastle cinema into Silver ScreenAdvertising Local radio/TVPrintPut up posters in University The leaflet/ event guide book are distributed freelyProfessional film magazines E-mail marketingSilver Screen will send the latest screening and event information to the customers through the E-mail.
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